Hello again everyone, today were looking at the last of Cowley’s Fine Foods’ vegan jerky samples, their Shiiiitake! Thats Hot!
Now some people spell the word “shītake” with one “I”, some people spell it with two and I spell it with a little line known as a “macron” to denote a long vowel sound.
Cowley’s, though, have decided to use four “I”s.
Four “I”s that emphasise the pun that they’re making.