Beardy Mary

Greetings, everyone. Today, we have an item that you probably knew was coming – A salsa from Gingerbeard’s Preserves, flavoured with bristolian vodka and made to resemble a bloody mary.

As its label should give away.

MaryJar

After all, why else would we see a red-skinned, tomato-headed, salsa dancer arm in arm with a limbed alcohol bottle?

The artwork for this week’s product is both rather fun and pretty self-explanatory. Which is good, because its title font is a little too stylised to read with just a quick glance.

The lines through some (but not all) of the Os, Ts and Ds definitely increase the time that it takes to recognise the symbols and the way the midsection of its M crosses makes it appear almost nordic. As letters go, they aren’t exactly the most obviously english.

But that’s not to say that I don’t like this font. It’s stylish. It’s artistic. And that runic look is actually pretty cool. I just don’t know if it belongs on today’s jar.

Even if it doesn’t, though, it’s just one aspect of the packaging and everything else about the label is great. From the two dancers in the artwork to gingerbeard’s own logo and even the simple, to the point, black and white one of their collaborators – Bristol Vodka.

So, with that out of the way, let’s see what awaits us on the inside.

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